This is where consumers are given the chance to try on headsets as well as sample other kinds of accessories. We want people to say ‘Hey, meet me at Apple. There were also wooden shelves that made up the walls to form a section of the store which is known as the Avenue. Or as Apple retail boss Angela Ahrendts said: “This is not just a store. In short, it’s a store that’s trying hard not to look like a store.
Customers can take a case off the wall and put it on their phones, and if they want to buy one, they can grab it from the drawer behind the display. Instead of packaging products in boxes and hanging them on display, Apple’s new stores will hang phone cases like they’re part of the store’s design, sans packaging. The “board room” will be a fake conference room where app developers and local experts can give advice to start-up founders and small businesses. AAPL Company Apple Retail Apple Store redesign Apple Store 2.0 Apple Store Memphis The giant screens that form part of the new Apple Store design created by Jony Ive reportedly cost 1.5M each.
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There’s also “The Avenue,” with interactive displays with themes like Apple Music or iOS apps. Find the Apple Watch Series 7 in Memphis from AT&T or shop online & choose a delivery option that suits your needs, including free express shipping. Central to the store is a tree-lined “Genius Grove.” Gone are the days of the noisy Genius Bar-the Genius Grove’s trees are wrapped with ample leather seating. Memphis Apple Store debuts new design - Memphis Business Journal The new Apple Store at the Shops of Saddle Creek in Germantown opened in its new, fully. Its new stores are meant to look more like a town square and less like a retail store, a community-inspired, experiential place you (supposedly) won’t want to leave (even after dropping a considerable chunk of change on a bunch of new Apple hardware).Īpple’s Union Square rebrand is intended to be a template for how your local Apple Store will look in the future. Already, the new design has made its way into Apple stores in Brussels, Belgium Memphis, Tennessee and Guilderland, New York. The effort begins at the flagship San Francisco store in Union Square this weekend. But this year, after iPhone sales dropped for the first time since 2003, Apple is unveiling a brand-new retail-store strategy. Traditional, clunky customer-service desks were replaced with Apple’s Genius Bar. When Apple launched its first retail stores 15 years ago, the company pioneered a sleek, minimalist design that traditional retailers would copy in coming years.
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