With the co-publishing agreement with Koch Media we have that secured. And to complete that plan we knew we needed additional financing. We knew this: Payday 3 deserves to be a game that has the best possible financing and organization behind it. When we started the development back in October 2019 we knew Payday 3 would be a big game, and we realized we would be better off focusing on development rather than trying to self-publish. I guess the short answer is that thanks to this deal, we will not need any additional capital to deliver Payday 3, and can focus on making Payday 3 the best game it can be. Payday 3 is now fully financed-in layman's terms, can you talk about what this means for the game and its future? In the end, we each bring decades of experience to the table-we've been working on the Payday experience for ten years, and Koch Media has been publishing successful games for more than 20. And the key here will be the on-going development of content beyond the release, where the publishing and development team will work close to each other in short iterations.
While we have a clear idea of where we want to take the Payday IP further, we know we can lean on a broad international organization for testing our ideas and getting great input. To be fair, we just started working together, but the key thing for us going with Koch Media is their focus on expanding their publishing portfolio into the Games as a Service model. What does it mean for Starbeeze and Payday 3 to have Koch Media as a co-publisher? How are you both working together? I understand Starbreeze owns the IP, but how involved is Koch Media on the day-to-day of the game? We believe that making Payday 3 will give us great experiences that we can use to deliver Starbreeze's unique take on games-as-a-service to other titles in the future. We are still releasing content eight years after its launch that our community loves.īeyond that, Payday 3's development allows for a great exploration of how we can expand and innovate on the games-as-a-service model. The deal-length is also significant-it cements a commitment to post-release development, something Payday 2 has done so well. We estimate that the total investment up to 18 months after the release can be as much as 50 Million Euro or more-we have the resources needed to create the game we want. For the team it means ease of mind, and not having to be in 'pitch-mode' while developing at the same time-meaning we can focus on making the best game possible. With this deal, Payday 3 is fully financed to launch and beyond release. What does the injection of capital mean for Payday 3 and the team at Starbreeze overall? What does this allow you to do that you couldn’t before? They were open to a co-publishing partnership and understand the value of what Starbreeze contributes with the IP, our community and the games-as-a-service model.
In the end we believed Koch Media to be the perfect publishing partner for Payday 3 they share our passion for the IP and the games-as-a-service model. Sjögren: We had several discussions ongoing simultaneously. Payday 3 was originally announced back in 2016 when Starbreeze acquired the franchise for $30 million.Ĭan you walk us through how this deal with Koch Media came together?
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You can check out GameSpot's full interview below.
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In our conversation, Sjögren talks about how the deal came together in the first place, the benefits of having Payday 3 now be fully funded, what Starbreeze has in mind for Payday 3's games-as-a-service approach, and how involved Koch is in the day-to-day.Īlso in the interview, Sjögren talks about the possibility of expanding the Payday series to new media and more. GameSpot caught up with Starbreeze CEO Tobias Sjögren to discuss this new deal and what it means for Starbreeze and the Payday series. Payday as a franchise is crucial to Starbreeze's business, so this was a major deal that could have lasting implications going forward.
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Starbreeze also confirmed a 2023 release date for Payday 3 on next-gen consoles and PC as part of the news. Major news for Payday 3 recently broke when developer Starbreeze announced a €50 million deal with Koch Media to fully fund the upcoming heist game, and to support it for more than a year after release through its games-as-a-service model.
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